Diageo’s whisky brand Johnnie Walker has rolled our a new campaign in Brazil appealing to the country’s fast-growing market with a blockbuster-like spot. From the first sight, the new video seems to be strange as it’s hard to imagine that people on the streets would laugh if they saw a stony colossus arising from Rio de Janeiro’s Sugar Loaf mountain landmark.

Björk, one of the most original musicians of nowadays, has released a new album—this time an interactive one. The album called ‘Biophilia’ and the ambitious project deals with themes of nature, science and humanity’s relationships encouraging listeners to explore it via iPhone and iPad apps. This is the first-ever musical album with such apps.

Belvedere, the world’s first super premium vodka, announced its partnership with (RED) and the launch of a Special Edition Bottle to raise proceeds for the Global Fund to fight AIDS, Tuberculosis and Malaria™. The initiative, which was launched in February in the U.S., now comes to the United Kingdom. 50% of profits from the global sale of BELVEDERE (PRODUCT)RED ™ Special Edition Bottle will contribute to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.