Category Archive: News

Drag Branding — It’s So High Maintenance!

Back in the day when Doris Day ruled the earth, brands just used to shout at us their stories of whiter than white and cleaner than clean. The communication was pretty much all one-way as they blared away on our one and only screen, the TV. We had little choice, either tune in or turn off.

Of course today is not like the 50s. In the enlightened 10s, things are supposedly much more democratic. Now we speak of brands and people being involved in two-way conversations. Our relationships with brands are more sociable and we, the people, are in the driving seat.

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M Worldwide and Datum Contracts Set to Design and Implement Retail and Visitor Centre Concepts for Welsh Historic Attractions

Retail design and branding agency M Worldwide and shopfitting and fit out contractor Datum Contracts have been jointly appointed by Cadw — the Welsh Government’s Historic Environment service — to develop a new approach to retail and visitor centre site design at Cadw’s historic visitor attractions. This will be initially trialled at Conwy Castle, North Wales. M Worldwide will be creating a set of high level design principles that can be applied at Cadw’s many and varied historic properties across Wales, and Datum Contracts will fit out and implement those designs.

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Starbucks Starts the ‘Create Jobs for USA’ Program

The number of American companies supporting small businesses in their country is growing—Facebook, American Express, Google and Dell to name but a few are now joined by Starbucks, which has teamed up with Opportunity Finance Network (OFN) to launch Create Jobs for USA, an initiative that encourages consumers to donate money, which will be used to strengthen community business nationwide.

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Anthem Overhauls Entire Brand Portfolio for the PLUS Supermarket Chain in the Netherlands

Following a three way pitch, Anthem Worldwide, the strategic design division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, has been appointed by PLUS supermarket chain in the Netherlands to create a positioning, design strategy and brand architecture that will work across its whole private label portfolio. The objectives are to create a look and feel for PLUS’s products that reflects the retailer’s brand values and delivers a brand in its own right for PLUS which does not follow ‘A’ brands.

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Coca-Cola Gets Personal in the New Australian Campaign

Coca-Cola is committed to spreading happiness and sharing positive emotions all around the globe. Usually, one doesn’t need much to feel happy, since even a small gesture, a little personalized gift can make our day. In Australia, the legendary soft drink brand has released a range of bottles and cans with the most popular names in the country—Jess, Sam, Edward, Matt, Kevin, Kate and others (there are 150 of them)—printed on the front of the packaging as part of the Share a Coke campaign ahead of the Christmas season, inviting people to buy these personalized drinks for their friends and family. Consumers can purchase the cans and bottles, which already have the names, or ask to put the ones they want for free at one of 18 Westfield Shopping Centers.

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Powerade Running On-Pack Promotion in October to Watch Live Olympic Action by Winning Tickets to the 100m Finals

Powerade is launching a month long on-pack promotion giving consumers the chance to win a pair of tickets to the sold out 100M Finals at the London 2012 Olympic Games with every promotional bottle of Powerade ION4 and Zero. From October 3 through October 31, fans can not only win tickets to the fastest show on earth but will also have the chance to watch other Olympic events such as Basketball, Track Cycling or Beach Volleyball on two different days as part of a once-in-a-lifetime hospitality prize package.

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