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Category Archive: News

Pentawards 2011: Winners Announced

Pentawards, the world’s major packaging design competition, announced its 5th year winners. At the award ceremony, which took place in the heart of New York on September 29, the Diamond winner along with Platinum, Gold, Silver and Bronze winners were announced in a range of categories including beverages, food, body care and luxury to name but a few.

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Posted on 09/30/201101/24/2013 DesignNews

Brand Matters and Morning Developed New Brand Positioning and Identity for Greene King

Brand consultancies Brand Matters and Morning have collaborated to create a new brand positioning and identity for Greene King, the FTSE 250 pub retailer and brewer.

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Posted on 09/30/201109/30/2011 Case Studies

Parker Williams Captures the Spirit of Italy for Sacla’

Parker Williams Design (a Sun Branding Solutions brand) has created the branding and packaging for a new range of fresh Italian food from pesto pioneers, Sacla’.

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Posted on 09/30/201101/24/2013 DesignNews

Ziggurat Brands Repositioned Walkers Sunbites

Ziggurat Brands, a London-based brand design consultancy, repositioned the PepsiCo’s Walkers Sunbites first launched in the UK in 2007, to create a vibrant image, which would be more relevant to the product’s functional nature.

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Posted on 09/30/201105/02/2013 Case StudiesNews

Coley Porter Bell and DJ Ferry Corsten Mix It up for Olmeca Limited Edition

Brand design agency Coley Porter Bell has teamed up with world famous DJ Ferry Corsten to co-create a limited edition bottle for Pernod Ricard’s Olmeca tequila.

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Posted on 09/30/201109/30/2011 News

adidas and Basketball Star Derrick Rose Promoting the adiZero Rose 2

adidas has launched a marketing campaign to promote Derrick Rose‘s new signature basketball shoe, the adiZero Rose 2. The campaign features a 60-second spot, ‘The Bull’ that celebrates the basketball star and his sporty skills on the unusual background of a bullfighting arena.

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Posted on 09/30/201105/15/2013 News

Magners Set to Sell Alcohol via Facebook

Alcohol brands tend to use social media more and more not only for promotion but for selling. The C&C Group’s Magners cider announced it would become the first alcoholic drink brand to be sold via Facebook. 

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Posted on 09/30/201110/03/2011 NewsSocial Media

Johnnie Walker Has Launched The Keep Walking Project Inviting Consumers to Support Progress

Johnnie Walker has launched a new global, integrated marketing campaign, the Keep Walking Project. Starting yesterday, new 60 and 30 second TV adverts air in many countries.

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Posted on 09/30/201109/30/2011 NewsSocial Media

Amazon Sets the Tablet and E-readers Market on Fire with Its Kindle Family

Amazon yesterday unveiled its long-rumored tablet, the Kindle Fire. The $199 price for the Android-based device makes it revolutionary and mainstreams the tablet markets. In addition, Amazon released a new Kindle Touch and a brand new ‘light’ Kindle version without buttons democratically priced as well. 

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Posted on 09/29/201109/29/2011 News

Parker Williams Redesigned Miracle-Gro

Parker Williams (a Sun Branding Solutions brand) has redesigned Scott’s flagship gardening brand Miracle-Gro across all its compost and plant food categories.

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Posted on 09/29/201101/24/2013 News

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