The Coca-Cola Company and its bottling partner, Coca-Cola Hellenic, yeasterday, September 26, announced a new Russian investment program of US$3 billion over the next five years, commencing 2012, as part of the official opening of a new Coca-Cola plant in the Rostov region.
Category Archive: News
Nikon has launched its Small World Competition 2012—an already legendary event showcasing the beauty and complexity of life as seen through the light microscope. Nikon has been rewarded the world’s best photomicrographers for 37 years judging their important scientific contributions to bio-research and science.
Any huge event, be it a concert tour, royal wedding or sport activity, offers brilliant opportunities to marketers. Next year, London will host the 2012 Summer Olympic Games, which makes companies busy these days, getting ready for new clients and partners from abroad. A range of brands including Cadbury, BMW, McDonald’s and Coca-Cola have already started the promotional activity, and now the governments also steps in with a new campaign dedicated to the event. On September 21, the UK Prime Minister, David Cameron, announced the GREAT promotion, which is led by the Department for Culture, Media and Sport (DCMS) and aimed at showcasing the best in the country to attract new investors and tourists.
AXE would lose its unique style if it decided to turn respectable and stop balancing on the edge of decency. And that’s why it’s not going to change its style at all. The brand, well-known for its controversial campaigns revolving around sex-related themes, released a bunch of short ironical spots, which offer another approach to discussing the embarrassing topics. The vignettes, which were uploaded to the AXE Canada official YouTube-channel, appear in the top section on the AXE Channel website for male consumers, which provides them with valuable tips on a very wide range of topics and humorous content.