To celebrate its 40th birthday, Starbucks has presented a new commemorative coffee blend dubbed Tribute Blend, launched the multi-platform promotional campaign, released ‘Onward’ book telling the brand’s story and even updated its green siren logo. All these new additions were warmly welcomed by the public, now the brand adds apparel to the list of the anniversary-related merchandize, hoping to continue the success. The coffee giant teamed up with designers Alexander Wang, Sophie Theallet, and Billy Reid, the recipients of the past three annual CFDA/VOGUE FASHION FUND awards, to develop a line of signature limited edition T-shirts, which represent the brand’s vision and spirit and pay tribute to Starbucks ongoing commitment to help deprived communities in developing countries, contribute to ecological initiatives and provide people around the globe with best-quality coffee.
Category Archive: News
You are welcome to share your thoughts on this article written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Back in the day, beauty used to be about defined American archetypes such as Farrah Fawcett or Cindy Crawford. We either fit the archetype or we endlessly sought products to alter our appearance in an attempt to match the archetype.
Studying habits of target audience helps a brand improve its campaigns and better understand what a consumer might want. Courvoisier has released the ‘Going Out Upgrade’ research, a comprehensive study dedicated to the culture of socializing in the UK, which can help the brand itself as well as other manufacturers, which products are consumed during or before night outs, to get a deep insight into the modern world of nights out.
Dr Pepper will donate more than $1 million of tuition money as part of the annual Dr Pepper Million Dollar Tuition Giveaway. The soft drink fans aged 18—24 can submit videos online to explain why they deserve tuition money for a chance to win various prize levels, including one of five $100,000 grand prize scholarships.
After quite a long agitation from Greenpeace and its followers all around the world, H&M has agreed to publicize information about chemicals being released from its suppliers’ factories. The first round of information is due to be published by the end of 2012, and will include H&M’s key suppliers in China and other countries.
Google+, the colorful technology giants’ social network is now open to everyone. After being invite-only for nearly three months, yesterday Google+ moved from “field trial to beta, and introduce our 100th feature: open signups,” said Vic Gundotra, Google’s Senior Vice President of Engineering in the official company’s blog.
Men are like kids—this notion, well-known to all women, underlies the new initiative, launched by IKEA in Australia, following the release of the Have a Gö marketing initiative in the country. For this year’s Father’s Day weekend, the non-public holiday celebrated in Australia on first Sunday of September, the international furniture retailer created one-of-a-kind recreational space for men who come to the company’s Sydney store with their girl-friends or wives.