blur Group has provided Butlins, one of the most iconic British tourism brands, with a radical approach to sourcing marketing.
Category Archive: News
BrandOpus continues its partnership with independent UK brewer and pub owner Hall & Woodhouse, with the redesign of the full range of Badger ales. Following on from a pitch won by BrandOpus in October 2010, and the success of Hopping Hare launched in March, the wider range of nine ales will hit the shelves in mid-August.
Google launched a new website for music fans called Magnifier. With this music discovery site featuring hundreds of music, video performances and interviews with artists, Google follows its recent project Music Beta. It’s a service that allows users to upload your personal music collection to the cloud and listen to it on the web or to an Android phone or a tablet.
For quite a long time, AXE (or Lynx as it’s called in Europe) has been cherishing the idea of developing the perfect saving water method in line with its previous controversial approaches. Last year, the brand even launched a campaign, encouraging people to take shower together at once in order to use less water, and now it has pushed the initiative further and set the new Guinness world record for Most people showering simultaneously (single venue). Lynx invited 152 Brits, both guys and gals, to partake in the event and be the ones who would help the whole thing happen.