Kraft’s Cadbury is experimenting with modern blippar image-recognition technology and presenting an augmented reality game for customers to play via their smartphones.
Category Archive: News
IKEA that has already presented its 2012 U.S. catalog and launched a new Twitter handle continues to communicate with consumers in a more social way. A few days ago, IKEA announced the official launch of a new community photo-sharing website called ‘Share Space’. It is a social platform for users that can upload photos of their living spaces to easily find and share design inspiration with one another.
The Smirnoff Nightlife Exchange Project welcomes the world’s No.1 female artist, Madonna, who joins the brand’s one-of-a-kind program of swapping partying experiences around the globe. In its second year, the international initiative, launched by one of the best vodka brands in the world in 2010, is encouraging people to share their nightlife traditions through Facebook and swap the unique parties on November 12. The pop diva, who has turned 53 this week, has joined the ambitious program to find the most brilliant dancer, who will be invited to join her upcoming series of concerts.