Jamba Juice Company launched the ‘Team Up for a Healthy America’ campaign teaming up with national partners in a united commitment to help raise awareness of the America’s obesity epidemic.
Category Archive: News
Last fall, PUMA.Creative and Channel 4 and BRITDOC Foundation launched a set of six international programmes and awards aimed at supporting talented filmmakers, who create their works to spread the word about environmental issues, global conflict and social injustice. At the Durban International Film Festival (July 21–31), on July 25, five finalists for 2011 PUMA.Creative Impact Award were announced—they were selected from over 70 entries sent over starting January based on the budget of the film, social impact it has made around the globe, influencing politics and businessmen who can foster positive change, and a range of other facts.
Last week, Old Spice launched a spinoff of its hilarious ‘Be Like a Man, Man’ campaign, introducing a new spokeshunk, 50-something Fabio, who came to replace the hilarious Old Spice Guy, Isaiah Mustafa for a short period, while he is busy in Hollywood. Procter& Gamble stated that the previous, much-loved character will return, but the audience didn’t expect that it’ll happen so soon (yet, he was battling with the newcomer online on Twitter since the launch of the new phase).
VCG-Parachute, the creative arm of global marketing services group VCG, has designed and developed packaging to support the launch of Tescoʼs new ‘Goodness’ range of nutritious foods for kids. Initially launched last year in the US by Tesco-owned Fresh & Easy, this will be the first own label range to be introduced to the UK market from Tescoʼs international business.