On July 16, BMW Group handed over a specially created bicycle to the London Organising Committee of the Olympic Games to support the 2012 Games.
Category Archive: News
The UK division of Spanish auto brand Seat, which loves music as much as cars (and proves it all the time by launching new projects revolving around music), has kicked off a new campaign, celebrating the brand’s partnership with Universal Music, on social media platform. As part of it, Seat is offering its followers on Twitter and Facebook a chance to listen to up to 750,000 music tracks, presented by Universal Music—all this for visiting local dealers and booking a Seat test drive.
Electrolux named the finalists of the 2011 Design Lab. This is the 9th annual competition for international designers to demonstrate their intellectual mobile innovations. Eight finalists were chosen from 1,300 participants by a jury of expert designers. The jury considered the entries based on intuitive design, innovation and consumer insight. The winner will receive the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.
You are welcome to share your thoughts on this article written by Max Spiegelberg, Brand Director at Bloom
You may have spotted Ella Valentine’s Baking Eggs on the shelves, currently being rolled out across the UK supermarkets nationwide. At £1.29 for half a dozen, they are cheaper than most branded equivalents but these are not value eggs. The brand is specifically targeting the growing trend in home baking. Tapping into the popularity of programs like The Great British Bake-Off, Stonegate, the brand owner, is hoping to encourage consumers to buy multiple eggs for different purposes. Naysayers may doubt that the idea will take off, but this is only one of a number of interesting innovations to come out of the seemingly unglamorous egg market.
Following the introduction of hilarious Happiness Machines, which help spread joy throughout the globe, Coca-Cola presented new vending units, helping collect money for activities that support earthquake victims in Japan. The idea behind the project is quite simple: when you buy a bottle or can of you favourite soft-drink, you may share your good mood and help with those who are in need in the areas of the country, which were damaged heavily by the natural disaster which shook the country in March.