On July 12, Diageo, the maker of Johnnie Walker Blue Label hosted an exclusive event in the Imperial Hotel, New Delhi to mark the first global reveal of its new bottle.

Photo: Johnnie Walker Blue Label by Porsche Design Studio

The event celebrated the brand’s own epic journey and the unveiling of a contemporary redesign for the iconic luxury bottle, which Diageo firmly position the flagship Scotch Whisky for the future. Inspired by Alexander Walker’s Old Highland Whisky of 1867, Johnnie Walker Blue Label is a significant accomplishment for the modern whisky era.

The invitation-only event was hosted by Indian actor Rahul Khanna and featured performances by DJs Mideval Punditz and the Shiamak dance troupe. The event was attended by those shaping Indian culture today: Indian businessman Suhel Seth, Delhi socialites Dia Bhandari and Shonali Gheewala and GQ Editor Dylan Jones.

Rudy Paoli, Managing Director Global Reserve, said: “Johnnie Walker Blue Label is a luxury Blended Scotch Whisky for those wanting to celebrate their own achievements. India is the perfect setting for this global reveal, with its rich heritage and new and exciting fine drinking culture. It is at the forefront of today’s global music and film industries , it has a vibrant, thriving economy and is one of the world’s fastest growing luxury goods markets.”

The celebration is the first in a series of launch events worldwide at which guests will be immersed in the story of Johnnie Walker Blue Label.

The redesigned bottle features crafted details and an ultra-thick light blue glass base and side walls John Walker & Sons monogram and Royal Warrant are printed directly onto the glass in a rich gold color. The number of bottles is limited.

John Walker & Sons is also to produce The Diamond Jubilee Blended Scotch Whisky.