On 29 July, Starbucks launched its app for iPhone. The app introduces its popular Starbucks Card eGift feature on a mobile device for the first time and also combines the features of its two popular apps for iPhone and iPod touch: myStarbucks and Starbucks Card Mobile.
Category Archive: News
Google Takeout is a newly launched Google program that helps to rip various types of data from Buzz, Circles, Picasa, Contacts, and your Google Profile, and quickly bundles them in a zip file for download. By clicking ‘Data Liberation’ in settings you are given the option to download all of your profile data, stream data, photos.
On July 1, BP returned to the British TV screens after a five-year break. The ad, created by Ogilvy & Mather, features BP’s sponsored athletes from the Olympics and Paralympics, including British track athlete Jessica Ennis and Paralympic runner Richard Whitehead. The athletes run in BP’s bio fields, as well as on field tracks, surrounded by cars.
On June 29, PUMA Volvo Ocean Racing powered by Berg Propulsion introduced Laird Hamilton, big wave surfer and father of modern stand-up paddleboarding, as the honorary 12th crew member of the PUMA Ocean Racing team. PUMA and Hamilton unite to search for the world’s biggest, ride-able waves and to launch a line of innovative stand-up paddleboards. In addition, PUMA revealed a new youth ocean preservation campaign and presented a mascot, educator and honorary 13th crew member, Marmo.
You are welcome to share your thoughts on this article written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Just as Glastonbury and London’s mini heat wave ends, a sun-kissed future beckons for some. These lucky ones will seek advice from the sages of TripAdvisor, slip on their favourite Havaianas, spend sleepy afternoons by the pool, and have furrowed brows eased by the songs of amorous cicadas.
Google Inc., Recyclebank and the consumer insights agency ROI Research released a joint report on the social effects of online contests, rewards and interactive content. According to the study, online activities and games can engage people around social and environmental issues, and influence offline behavior change.