Yesterday Samsung, the second ‘favorite brand’ in Asia,  launched the first-ever interactive 3D ad for the iPad, to promote the technological capabilities of its Galaxy SII smartphone to UK consumers.

The campaign, brokered by Starcom Mediavest and created by Cooliris is being distributed via mobile ad network InMobi and will run until 31 July.

The ad is being displayed on iPad’s TV Guide app, where it appears at the bottom of the screen. iPad owners are able to use their touch screens to manipulate an image of the SII. The interaction with the Samsung SII image gives a realistic and immersive impression.

The 3D technology developed by Cooliris includes a variety of effects to form a 3D image, including parallax and motion effects and more traditional uses of light and shade.

Milton Elias, Starcom’s head of mobile, said: «As mobile technology continues to facilitate richer advertising experiences, we feel it’s important to explore this exciting new avenue as a solution for our clients.

«Cooliris’s 3D media ads take mobile and tablet ads to a new level of interactivity and consumer engagement that will play a part in defining the future of mobile advertising.»