The UK cooker manufacturer Belling, together with its PR and social media agency Umpf continues the charity campaign ‘Tweet Pie: The world’s shortest recipe book’. The specific recipes are called ’twecipes’, as they were crowdsourced through Twitter. The recipe book includes 50 140-character recipes that have been chosen from over 200 supplied by users.
Category Archive: News
With young, dynamic and active target audience Nike keeps on inventing smart and interactive marketing campaigns. Yesterday the brand announced the launch of ‘The Chosen,’ a new global ‘Just Do It’ campaign starring a number of action sports stars. The main point of the campaign is a film featuring skate god Paul Rodriguez (P-Rod), Olympic snowboarder Danny Kass, surf genies Julian Wilson and Laura Enever. The film was shot in many countries of the world at night with lighting and pyrotechnics effects reminding of a live rock concert with a main theme ‘I got a thing’ performed by Hanni El Khatib.
Reckitt Benckiser has partnered with Save the Children, the leading independent organization for children in need, with programs in 120 countries, in order to launch ‘Million Brighter Futures.’ It’s a new multi-million dollar fundraising move, aimed to raise money for the children from the world’s most poor countries.
Any big idea, which helps a company flourish and establish intimate ties with consumers and pushes it forward in the industry, has a team of professionals behind. In this review based on the Fast Company’s diverse list of The 100 Most Creative People in Business 2011, we at Popsop celebrate creative geniuses in top international businesses including Apple, Google, Levi’s, Nike, PepsiCo and more who reinvent strategies of their companies and introduce new groundbreaking solutions that change the world in a certain way.