The leading Swiss watch brand Swatch collaborates with SCVNGR (pronounced scavenger)—a mobile game about going places, doing challenges and getting gifts. The campaign started on May 31 on the streets of NYC helps promote new Gent watch collection that was presented in local Swatch stores this spring.
Category Archive: News
New event 5 Days La Roma within 365 days project by The ABSOLUT Company took place in Mexico City, May 24—28, 2011. 365 days is a continuous initiative where ABSOLUT explores creativity in the most interesting places of the world getting international artists to take part in it. The last year it was 30 Days New York. This time there were two hotspots—Mexico City and its art scene. La Roma, the artistic area of the city offers galleries, institutions, architecture and people who contributed to its bohemian but still historical aura.
Burger King, one the world-largest burger chains, which has been losing market share and profits for the last years, is getting dramatic makeover to bring its customers back and not look like a throwback to the 1990s. Upcoming innovations include: new menu, look, sales materials and restaurants themselves.
Apple, known as a leader of the industry, with its award-winning computers, operating systems and professional applications, is going to present its new products at the upcoming World Wide Developers event to be held on June 6. It will include the next Mac operating system, OS X Lion, the next iOS operating system, iOS 5, and iCloud.
At the invitation of AUDI AG the teams of FC Bayern München, FC Barcelona, AC Milan and SC Internacional Porto Alegre will meet during the last week of July for a final contest before the European soccer season kicks off. As in 2009, the new edition of the Audi Cup will be played on two days at Munich’s Allianz Arena.