Johnnie Walker opened The Johnnie Walker House in Shanghai, the first of its kind outside of Scotland, which marks a new chapter for whisky culture in China. Celebrities and the social elite joined in the event:  Xia Yu, who was a named winner at The 51st Venice film festival; Chen Kun, winner of both the Huabiao and Baihua award; and Peter Chan, the influential film director and producer took part in the unveiling ceremony on May 19. The three celebrity guests, along with Johnnie Walker’s Master Blender, Dr. Jim Beveridge, led a tour for distinguished guests inside The Johnnie Walker House and engaged them in an interactive exploration of centuries-old whisky culture, from the shores of Scotland to the luxury of Shanghai.

Dr Pepper learnt a tough lesson in Great Britain last July with the huge scandal concerning the status take-over promotion on Facebook started as part of the brand’s ‘What’s the worst that could happen?’ campaign. Having tendered apology for the blunder (the thing was that a mother found her 14-year-old daughter searching for the meaning of her new status update with ‘two girls, one cup’ phrase referring to a notorious porn video), the brand closed the activity. Now, the buzz went down and almost one year later, the brand comes back with another teen-oriented project, dubbed ‘Pepperhood,’ which definitely will not have any unwanted after-effects.

Santa Margherita launched Pinot Grigio fifty years ago and was the first company to sell the variety commercially. Today the brand is the largest selling Pinot Grigio in the world. The variety is particularly popular in the USA and Santa Margherita is the by far the biggest selling brand there. The magnum bottle introduced to mark the anniversary is the first sparkling Pinot Grigio and is produced according to the metodo classico (champagne method).

UNIQLO established itself as the most compassionate fashion brand when its CEO and chairman donated $12 million of his own money to cope with the aftermath of Japanese earthquake and technological catastrophe. However, the company is determined to give more to help restore the country, and is uniting top fashion designers and pop-artists under the umbrella of the noble cause entitled ‘Save Japan’.

Heineken, which launched its hilarious Open Your World campaign in December 2010 with the ‘The Entrance’ spot, is now coming up with a new stunning video, the long-awaited second spot of the campaign. The film, which premiered on YouTube yesterday, May 25, is called ‘The Date’ and features a couple which is walking through a huge Chinese restaurant, packed with musicians, guests, chefs, beautiful ladies and gentlemen and a magician with a rabbit.