Bacardi announces the official launch of the ‘Bacardi Together’ campaign in the U.S.—as part of the new platform, the brand has unveiled a 30-second television spot titled ‘Inventions,’ which brings to life the brand point of view by demonstrating for years many things have been invented to help people get together, including Bacardi.

In July, more than 400 of the brightest young minds from around the world will travel to New York to showcase their innovative ideas for using technology to solve the world’s toughest problems. As the winners of regional, national and online Microsoft’s Imagine Cup competitions, these high school and university students represent the pinnacle of innovation, creativity and entrepreneurialism from 73 countries and regions around the globe.

‘Creating a More Delicious World’—surprisingly, it’s not a tagline of a new advertising campaign, but a title of the corporate responsibility report Kraft Foods presented on May 23. Aside from outlining the progress made by Kraft Foods and Cadbury brands in 2010, the report is dedicated to showcasing the company’s commitment towards securing better and cleaner future, creating delicious and healthy food products and providing fair treatment to its personnel and associates.

Toyota believes that cars can be friends, and in the current era of social networking websites drivers should be offered an opportunity to interact with their cars in the digital world just like they do with their buddies, family and colleagues on Facebook, Twitter and other services of this kind. On Monday, May 23, Toyota Motor Corporation (TMC) announced that it had formed a strategic alliance with San Francisco-based enterprise cloud computing company Salesforce.com to develop and launch Toyota Friend, a private social network for Toyota customers and their vehicles.

While an ITC support cane capable of measuring pulse and blood pressure that won the first prize of the Fujitsu Design Award 2011 is still a futuristic device that is unlikely to enter mass market in the near future, the latest enhancements to Ford’s Sync technology designed to report health-related information may become reality in a year or two, Ford assures. The automaker is currently in the process of development of mobile gadgets to allow measuring the health metrics that are vital for the drivers diagnosed with diabetes and other chronic diseases.

On 23 May, Pernod Ricard’s 18,000 employees, operating in 70 countries, launched initiatives to address a single issue: combating drink driving. Since 1971 with the foundation of IREB (French Institute of Scientific Research and Study on Drink), the Group has been committed to preventing risks associated with alcohol abuse. This awareness day, entitled ‘Responsib’ALL Day,’ is the outcome of 40 years of preventive measures organised in partnership with public authority partners. It is also the starting point for new initiatives, campaigns and events to be launched throughout the world, in line with the recommendations of the decade of action for road safety, announced on May 11 by the United Nations.