An award-winning American actress Julianne Moore has been announced as one of Kiehl’s global ambassadors alongside the rock-band Scissor Sisters and American rap-star Pharrell Williams. These stars will be acting as spokespeople for the Kiehl’s Gives initiative comprising several charitable programs.

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Ms. Moore is said to patronize ‘Save the Children’ program, a project designed to provide financial support to schools that are in need of it. «There are school systems where there isn’t enough money for even the basics, where there is extreme poverty. I could see this even as a kid, so when I had the chance to make a difference as an adult, it was important to me to do so,» Julianne said.

This is not the first collaboration between Ms Moore and the brand. Previously, Julianne was involved in designing the limited edition package for the Kiehl’s products presented in course of its charitable campaign.

Also, the brand continues its collaboration with Pharrell Williams, who participated in the Kiehl’s green initiative in April 2011, when the rap-star has introduced eco-friendly bags made of bionic yarn.

Kiehl’s Gives initiative is launched in celebration of the brand’s 160th anniversary. In course of it, the brand pledges to give $160,000 to several charitable causes. The project will launch on June 15. For more information, please visit www.kiehlsgives.com.