For the first time in the brand’s 60-year history, Captain Morgan has kicked off a new advertising campaign taglined ‘To Life, Love and Loot’. At the core of the latest rum brand endeavor is a TV spot dubbed ‘Dive’ featuring Captain Morgan, the real-life privateer and the face of the brand.
Category Archive: News
Following the notorious Pepsi Throwback, 7UP, a beverage globally known as the Uncola, pays homage to its 40-year heritage by introducing the classic taste in retro package. However, instead of hiring professional designers or retrieving the package from the corporate archives, 7UP chose to task the finalists of ‘Celebrity Apprentice’ TV series with creating a vintage package for the iconic beverage.
Following the creation of the multi award-winning brand ‘the happy egg co’’ (now worth in excess of £55m in under two years), its creators Springetts Brand Design Consultants have been working with owners of the brand, Noble Foods, to extend its success beyond the shell eggs category and have launched a range of quiches with new designs from the Springetts team.
You are welcome to share your thoughts on this article written by Chris Hart, Creative Director at Blue Marlin, Bath.
I’ve been interested in Quick Response codes for some time. I thought that was because I was down with the kids, but it turns out that it may be my life stage. Obviously I AM down with the kids, but I am also over 35 and my demographic is the up there with the heaviest QR users.