Sunday May 8, 2011 marks the 125th anniversary of the iconic Coca‑Cola brand. To celebrate the landmark occasion, in the UK Coca‑Cola is launching a new integrated marketing campaign, as well as special commemorative packs and a range of in‑store point of sale, designed by London-based Bulletproof.
Category Archive: News
Reebok makes it easier to fulfill sport-related resolutions. As part of the ZigTech running shoes promotion, the brand released a clever ‘Promise Keeper’ app which can motivate you to “actually get out and run by using good old fashioned peer pressure.” The new application, developed by Forsman & Bodenfors (Stockholm) for an iPhone and Android, through Facebook and/or Twitter is informing a user’s friends about his or her promises to run and also posts messages, congratulating or lambasting the user depending on if the run is completed or not.
The beginning of April has been marked with the significant event at Dr. Pepper Snapple Group as the brand unveiled new 20 ounce ‘Legacy’ bottle created jointly with Leverage, Integrated Industrial Design, which represents R&D’s department specializing in the area of development of full service consumer packaging solutions.