Integrated international agency Blue Marlin has given one of Bulgaria’s most popular drinks a sleek new look. The redesigned Peshterska Grozdova Rakia will make its debut next month.
Category Archive: News
BMW is turning from car manufacturer into a company offering multiple services that are in demand with modern day customers. Since the release of its ‘Activate the Future’ series of documentaries, the brand has clearly put it that it was looking into expanding its offer and taking on multiple roles.
P&G— the brand reported to have sold Pringles —has time to focus on all things pertaining to beauty and wellness. According to marketingweek.co.uk, Procter & Gamble has announced the launch of an online monthly covering the issues of beauty care and wellness and suggesting P&G’s products of different lineups as a solution in dealing with these issues.
Australian division of Lindt, a global manufacturer of quality chocolate, has put its premier Easter treat—a golden bunny—in the spotlight of this year’s Easter campaign and has announced 2011 Gold Bunny Hunt. This cross-platform marketing campaign is developed by the communication agency Draftfcb Australia. In course of the campaign, a Golden Easter bunny is hiding somewhere. Lindt will unveil a number of clues via TV spots on Channel Nine, on the Internet as well as through dedicated mobile content, through Facebook and Twitter and well as Australian Women weekly.
To learn more about 2011 Gold Bunny Hunt, please follow the link or visit the dedicated website of the campaign at www.goldbunny.com.au.
Starbucks UK and Ireland has teamed up with non-profit organization UK Youth on a number of projects that will span for three years and take place in different parts of the United Kingdom and Ireland, www.cypnow.co.uk reports. In course of the project Starbucks pledges to fund 10,000 pounds per each community project initiated by the local youth.
Tree-planting movement is already joined by a number of brands including Avon, Timberland, Finlandia Vodka, IKEA, Odwalla and many more. The idea of providing consumers an opportunity to give back to nature while buying something natural was recently adopted by another brand, Coca-Cola’s Honest Tea, which partnered with the National Forest Foundation to kick off its Bag to Tree reforest campaign across the USA.
Tom Shuttleworth was appointed as Director of pi pop, pi global’s in-store branding unit. pi pop is dedicated to ensuring that the visual expression and experience of the brand at purchase decision point, is optimized, with pack design and in-store theatre fully harmonized in one, powerful, holistic brand presence. Together with full prototyping services and global manufacturing capabilities, pi pop, working closely with pi’s other branding units, delivers seamless branding strategy, creation and management of in-store environments, providing real-world solutions focused on advantageously connecting our clients’ brands to consumers.