Yesterday, March 22, the planet celebrated World Water Day, and it was a great opportunity for the jeans brand Levi’s to remind consumers about its commitment to save water and engage them in a new online activity, which raises awareness about the vital drinking water issues. The new interactive WaterTank game, launched on Facebook, encourages users to ‘unlock’ clean water by taking up various challenges ranging from tweeting to answering related questions. The key element of the interactive project is Levi’s Water<Less jeans, a collection of denim made by using less water during the finishing process, which was launched in January 2011 and is helping to save millions of liters of water.
Category Archive: News
The ‘before and after’ method is the best ones for proving that a product really delivers positive changes. Most frequently, this approach is employed in promotions for cosmetic lines and food brand—and the new campaign based on this approach is all about animals. Purina is inviting animal owners to tap into the 60-Day See the Difference Challenge, through which the pet food brand offers to see the positive difference of feeding animals with the brand’s products and then share the testimonials with public.
The tournament-style Sprite Step Off competition returned with a six-city tour kicked off on March 19 in Charlotte, N.C. with teams from across the country competing for two $100,000 grand prizes in scholarships. Regional event competitions also will take place in Chicago, New York, Atlanta, Los Angeles and Houston, with the winning teams advancing to the national championship in Washington D.C. on May 21.
In today’s world, being ‘green’ and caring for the environment is a must for every apparel producer (let’s recall the efforts by the Sustainable Apparel Coalition, Levi’s WaterLess production lines). adidas Group is not lagging behind either: on March 22, the brand announced a new Environmental Strategy which represents a five-year plan to re-work the company’s approach to environmental management.