The ‘before and after’ method is the best ones for proving that a product really delivers positive changes. Most frequently, this approach is employed in promotions for cosmetic lines and food brand—and the new campaign based on this approach is all about animals. Purina is inviting animal owners to tap into the 60-Day See the Difference Challenge, through which the pet food brand offers to see the positive difference of feeding animals with the brand’s products and then share the testimonials with public.

To take part in this project, people are invited to register their pets—horse, flock, rabbit, goat, cattle and show animals (up to two species)—online at www.PurinaDifference.com—then, they receive valuable coupons for 60 day trial of Purina feeds, saving from $15 to $50 off. In return, they have to upload photos featuring their pets to demonstrate how the products improved the health state and the external appearance of the animals. The brand says that is participants don’t see the difference in their animals in 60 days, it will return the money paid for the feed. Purina also offers a lot of other benefits to people who enter the project—one of them is earning up to $25 in Purina feed coupons for participating in the Purina Refer-A-Friend Program.

«Purina prides itself in providing nutritional feed options to support the needs of many animals, and we guarantee that animal owners will see a difference with our feeds or their money back,» commented Chris Goodwin, marketing manager, Land O’Lakes Purina Feed. «It’s a challenge you can’t lose. We’re so confident you will be happy we’re guaranteeing it or we’ll buy your feedback.»