Wrangler is crowdsourcing ideas—the well-known denim brand is inviting its fans to ‘shape the future’ of the iconic American jeans by presenting their own vision on the new design of the first style in Wrangler’s new line called Next Blue. This is a call for all Americans aged 18+, even for those who are not experienced in design, since the brand wants its fans to present their ideas in video submissions. Those, who want to make their contribution to the world of fashion through Wrangler have to convince the brand that their ‘denim’ ideas are really worth realization and definitely can benefit the brand’s portfolio of Western style jeans.

Pixie, the latest innovation from Nespresso, is smart, fast and intuitive and fits seamlessly into the contemporary lifestyle of perfect coffee solution seekers. Thanks to breakthrough technological innovations, Pixie enables its users to minimize time, space and energy consumption while still creating the perfect cup of coffee. Pixie is the ultra-compact contemporary solution that brings together full functionality, modern design and the highest quality coffee.

Today Danone Waters of America unveiled the re-designed classic 1.5L evian bottle. According to the official press announcement, the new bottle is made of up to 50 % recycled-PET, remains 100 percent recyclable and is manufactured using 11% less plastic to weigh 3.4g less than the previous version (down to 28.6g per bottle). Speaking of the overall environmental effect, the new bottle will help reduce the carbon footprint of the manufacturing process by 32 percent.

Absolut Vodka once again collaborated with US artist Ron English to deliver another piece of art. In 2010, the painter created a huge artwork ‘X-Ray Guernica’ on the walls of the refrigerator at the ex-slaughterhouse in Rome and Andy Warhol’s ‘Double Elvis’ in Milan as part of the Absolut Wallpaper project. Now they have teamed up to create design for a new limited-edition bottle of the iconic vodka.