This year’s Geneva Motor Show was the venue for the world premiere of Mazda’s new multi-channel brand campaign that will tell the fascinating story of Mazda using new media forms. The first of these forms is a new website that offers a deep-dive into the Mazda brand and the secrets behind its enduring success.
Category Archive: News
Design of venue locations is as important as the look of the product itself, and knowing that celebrated international brands from time to time revamp the store design of its major retail stores (Nike, Converse, Burger King and Levi’s to name a few). D-ash Design, a New York-based environmental design firm, has created new interiors in dark browns and bright creams for new flagship venues of international chocolate-maker Godiva, which is celebrating its 85th anniversary this year.
This March, Starbucks is turning 40, and to celebrate the occasion, the coffee giant is launching the new Starbucks Tribute blend, rolling out the borderless logo today, March 8, and announcing a bunch of activities to make the neighborhoods thrive. For the ‘volunteering’ part of the of anniversary celebrations, the brand is calling its community-minded consumers to spend a couple of hours improving their towns and cities throughout the month of April, a Global Month of Service at Starbucks.
Reese Witherspoon and Avon Celebrate the International Women’s Day with the Launch of a New Bracelet
Reese Witherspoon launches the Avon Women’s Empowerment Bracelet to honor the 100th anniversary of International Women’s Day today, on March 8. The new bracelet, part of the Avon Women’s Empowerment product collection, is accessibly priced at just $10.00 each. One hundred percent of net profits ($8.04 for each bracelet sold) will benefit Avon Foundation for Women programs dedicated to ending violence against women.