Starbucks, which is celebrating its 40th anniversary this year, is releasing a new limited-edition blend to mark the occasion of the company’s presence in the market for four decades. In early January, the company unveiled its revamped logo (it followed the examples of Apple and Nike and dropped the name and the circle around the siren), which now symbolizes Starbucks’ strive to move beyond borders. And now the new addition to the ‘anniversary pack’ comes—the Starbucks Tribute Blend, which speaks to the company’s heritage, is to appear in stores in a week.
Category Archive: News
Kraft continues to pursue bold tactics for its marketing campaigns. A week ago we reported about its polirizing campaign for Miracle Whip that encouraged each consumer to have their say on why they love or hate the product, and now Kraft’s advertising department introduces a new campaign for Kraft’s Athenos product lineup—even more shocking and controversial and targeting American females in their twenties.
From little things big things grow. That became the concept behind the new ‘Business Heroes’ awards launched by Cisco, which celebrates Britain’s small firms with a great potential. On March 1, the company, which had been looking for the best representatives of small businesses across the UK in partnership with the ‘Management Today’ magazine, announced the award’s winners from a range of fields, including technology, recruitment, manufacturing and sustainability.
PepsiCo announced a partnership with the Downtown DC Business Improvement District (BID) and the District Department of Public Works (DPW) that will make Washington, D.C. the U.S. first city to partner with the Dream Machine recycling initiative. A total of 363 recycling bins will be placed throughout the Downtown DC BID area, offering a convenient and rewarding recycling option for people while they are on-the-go and advancing the BID’s Greening Downtown DC initiative.
Britvic Soft Drinks has expanded its portfolio by introducing PepsiCo’s SoBe Pure Rush energy drink to the UK market. SoBe Pure Rush has been redesigned by independent integrated design and branding agency Blue Marlin for its UK launch. SoBe stands for South Beach, but it would be easy to assume it meant “so beautiful” thanks to its stunning new packaging.
Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, is ploughing £6.5m into a new campaign—the Spots v Stripes Race Season—which kicks off today, March 1. Spots v Stripes Race Season will see nine challenges laid down to inspire the nation to play more games. These challenges aim to see if people can be genuinely speedy at tasks they do every day, giving every person in the UK and Ireland a fighting chance of breaking a World Record.