Inspired by the vending machine that dispensed Coca-Cola and other ‘doses of happiness’ on a college campus in New York and quickly became a global viral video sensation, a specially rigged Coca-Cola delivery truck took to the streets of Rio de Janeiro recently to spread refreshment and smiles to passers-by.
Category Archive: News
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. It’s a new day in our industry; a new era for individual mobility. This is BMW i—Born Electric,” said Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing, in Munich on Monday.
Ambrosia, the family favourite, is set to launch a fresh new design. Briefed to re-establish the brand’s authentic Devonshire roots and reaffirm its position in the heart of the nation, the new look created by jkr places the countryside at the centre of the design, bringing the world of Ambrosia to life.
The viral video dubbed ‘Rearview Girls‘ showcasing two sexy girls strolling around Los Angeles in extremely skinny jeans with ‘built-in’ video-camera and turning the heads of many men on the street has received 6 mln. views since it was uploaded on Youtube almost a week ago. The point was rather simple: a tiny cam was cleverly hidden in the skinny jeans worn by one of the girls. It captured the men and women staring at the girl’s ass as she was walking, which proves how a pair of skinny jeans may boost the visual effect and overall ‘first’ impression.
Intertwitter Race is the title of a one of a kind online campaign developed by Nike in collaboration with BBDO Argentina and +Castro dedicated to Buenos Aires Nike 10k—a marathon that was held in Buenos Aires. This online application that united the online and real-life races was designed to compare and visualize the number of literal ‘followers’ a racer had in course of the actual Nike 10K (based on their timing results) to the number of Twitter followers of the race participants.