The viral video dubbed ‘Rearview Girls‘ showcasing two sexy girls strolling around Los Angeles in extremely skinny jeans with ‘built-in’ video-camera and turning the heads of many men on the street has received 6 mln. views since it was uploaded on Youtube almost a week ago. The point was rather simple: a tiny cam was cleverly hidden in the skinny jeans worn by one of the girls. It captured the men and women staring at the girl’s ass as she was walking, which proves how a pair of skinny jeans may boost the visual effect and overall ‘first’ impression.
Image: www.campaignbrief.com
According to campaignbrief.com, this campaign was created by Colenso BBDO Auckland for Levi’s latest Curve ID Skinny Jeans. So, turns out Levi’s picked a totally new advertising strategy: unbranded viral videos.
The movie stars two extremely attractive New Zealand actresses Jessie Gurunathan and Reanin Johannink. In course of this campaign, another video starring the girls was introduced: a walkthrough on how to ‘install’ a ‘butt-camera’.
campaignbrief.com reports, Nick Worthington, an executive creative director commented on the campaign: «… Levi’s tells us it’s the fastest, most successful viral campaign Levi’s has ever done, and it’s only just started, so we’re pretty chuffed.»
Image: www.campaignbrief.com
Image: www.campaignbrief.com