In partnership with LeBron James, Sprite is launching the first phase of the Sprite Spark Parks Project across the U.S. by empowering teens to lead the revitalization of their local basketball courts.
Category Archive: News
London-based Studio Conran has created the identity, branding and packaging for new independent food company Petit Pois. The company’s cakes, which are the brain-child of dynamic duo Ashley Maddox and Harry Eastwood, are made using vegetables instead of butter and some of the sugar. The product will launch in Selfridges Food Halls on March 15, 2011.
Old Navy debuted its spring advertising campaign, called ‘Old Navy Records: Original hits. Original styles.’ Starting Thursday, shoppers will experience a new Old Navy as it ventures into pop music and introduces an interactive brand experience. Old Navy invites customers to participate in a campaign rooted in music video commercials and downloadable Old Navy branded songs about the brand’s target customer and the must-have looks of the season.
Yesterday representatives of the American Center for Science in the Public Interest filed a petition to the US Food & Drug Administration, demanding that the ‘caramel coloring’ commonly used in beverages like Coca-Cola and Pepsi be banned because, according to the latest research, it contains carcinogenic chemicals.
On February 17, Sweden-based clothes brand Hennes & Mauritz AB introduced its new collection of unisex clothing for both men and women as part of its involvement in Fashion Against AIDS program aimed at raising awareness of HIV/AIDS and preventing its further spread. To learn more about the campaign, visit the dedicated website at www.designersagainstaids.com