adidas has expanded its Originals collection with jeans and is excited to tell the world about it with a series of video commercials showcasing the sexuality and passion of the newly-unveiled Adidas Originals Denim collection as well as those supposed to wear it.

Image: www.fashionpickers.com

The online campaign has been launched at www.adidas.com/originalsdenim. Here the consumer will be able to view photos and learn more about all the jean items, buy them online or find the closest shop.

So, what’s so special about adidas branded jeans except a label with Adidas logo on it? According to the manufacturer, all of the models introduced as part of the collection feature special protection—a unique blue lining that protects sneakers from color bleeding. Secondly, Trefoil stitching on the rear pockets «lets everyone know who’s got your back». Last but not least, an innovative zip fly makes getting them on and off extremely effortless. By the way, the campaign tagline originates from the last point as it says «GET IT ON!»

According to www.londonfashionawards.com, all of the models are loose fits, which gives them perfect street wear look. However, almost all of her models presented by adidas are really tight and accentuating  ‘what’s right’ in a female body.

This sexual appeal of the collection is perfectly reflected in a series of video spots and photographs produced in course of the campaign. In a number of videos that can be viewed on the collection page on adidas.com, young couples kiss and hug or boys secretly observe girls as they try on jeans in a fitting room.

Any news relating to the collection will be posted on the fan page of adidas Originals on Facebook.

adidas Originals Denim collection is said to hit the stores next week.

Image: www.fashionpickers.com

Image: www.fashionpickers.com