Ahead of this St. Valentine’s Day, Puma helped single Melbournians find their love in the ‘sportive settings,’ gave couples an opportunity to spend an unconventional Valentine’s weekend and promoted urban running at the same time. On February 12, the lifestyle and sportswear brand launched Puma Love Run, inviting people of Melbourne to have a nice time together covering a distance between 4.5km or 6.5km in the inner-city park Birrarung Marr—all for love.
Category Archive: News
By Alex Sanders, Head of design and brand strategy at Kyp, London
Just got back from the German Direct Marketing Congress in Wiesbaden, where Germany’s leading media heads and brands discussed trends and forecasts and presented best practice case studies. Centre of stage was social media and its effect on brands and consumers. I put together a brief summary and some selected case studies from the 2-day congress.
Where do the modern-day guys determined to make a statement go? Interestingly, some of them may seek new ideas in their girlfriend’s wardrobe or in a women’s section of the shop just to pick a pair of ultra-tight jeans that will make them look like a rock-n-roll star.
Seems like Levi’s has spotted this trend and rolled out a new model ironically called Ex-Girlfriend Jeans referring to very tight jeans that girls wear to outline their curves (as well as the ‘tight’ character of the ex-girlfriend—since the tag reads «THESE JEANS ARE TIGHT»). The model is available at the price of $69.50.
Each of the brands thanks to its Facebook friends in their own way. Recently, Porsche has presented its 911 GT3 R Hybrid model adorned with the signatures of more than 27,000 Porsche followers to mark the brand’s reaching the landmark of 1 million fans on Facebook. On the occasion of getting 1, 000,000 ‘likes’ on the most popular social media website, Heineken created a light-hearted projects with beautiful models dressed in tees featuring a branded FB ‘like’ icon—a hand, holding a green bottle of beer.