Ralph Lauren Romance and Glamour Magazine have teamed up to provide an inside look at modern day romance. A survey held in conjunction with GfK Roper discovered that although technology has a role in the way men and women communicate, tradition remains an important facet in relationships. Comprised of 17 questions, the survey polled 1,000 male and female adults, age 18+ across the USA.
Category Archive: News
The Lee brand is modelling itself after another celebrated jeanswear manufacturer, Levi’s, by introducing its own solution on how to be eco-conscious. While Levi’s is doing a bigger job by launching its Water<Less clothing and asking public to develop their own ideas on how to make drying more eco-friendly, Lee is trying contributing to the cause by encouraging its fans to re-use—packaging, not pants. The brand offers its consumers the ‘Never Wasted’ shopping bag, which can ‘reincarnate’ into a number of nice things after being used as a container for taking the purchases home.
Inspired by the notorious WikiLeaks project, Kia launched its own non-serious media website, “dedicated to bringing important news and information” about the upcoming all-new redesigned and re-engineered Kia Picanto. The auto brand encourages anonymous independent sources to reveal some censored facts which have been kept under wraps. The PicantoLeaks online designation provides all kinds of information for those who want to learn more about the new model and are not afraid to know the truth.
Schwarzkopf, beauty partner of the Eurovision Song Contest, presents a new project dedicated to 2011 Eurovision—European Style Contest. The UK version of the project is available at www.lookofmusic.co.uk. The brand encourages visitors to create new extravagant looks each corresponding to a specific musical trend using a variety of its hair care products and upload their photos for a chance to win the VIP tickets to the Eurovision Song Contest final in Düsseldorf on 14th of May 2011.
According to the idea of contest initiators, each musical trend and style has its look. Whether it is a glamorous pixie of the rock star or straight and neat haircut for those performing classical music, the hairdo is an important part of the on-stage image that contributes to the overall impression the performer makes upon the audience.