Dockers, one of the Levi Strauss brands, is offering real men (and women) to enter a new contest for a chance to receive as much as $100,000 to develop their lifetime dream project, either business or personal ones. The US competition comes as part of the ‘Wear the Pants’ global ad campaign, which has been running since 2009 celebrating “a new style of masculinity—one that blends accountability and sensitivity, for the man who knows how to change a tire and a baby’s diaper.” The well-known khaki pants brand is giving away the major prize of $100K as well as additional 43 ‘Man Grants’ with total value of over $75,000 in services, tools, resources, or cash.