Pepsi announced the program details of the 2011 Pepsi Refresh Project, a crowd-sourcing movement that supports bold, fun creative ideas that have the power to move communities forward. In 2010, the Pepsi Refresh Project, an award-winning program, directed millions of dollars to fund over 1,000 great ideas across the country, and now it wants to fund twice as many great ideas.
Category Archive: News
By Cheryl Swanson, Principal at Toniq LLC
With a new decade upon us, we thought this would be a great time to consider what socio-cultural shifts and resulting trends resonating today will gain strength moving forward. For CPG, HBA, any industry really, it is important to know what ideas will gain traction and what trends will fade away. Here, we have listed our favorite trends that we believe will continue to foster, from consumers to design.
Ahead of the upcoming St Patrick’s Day (17 March), brands are busy launching new products and editions to celebrate the big holiday. The Guinness beer and the Jameson whisky are traditionally considered as the most Irish trademarks, and they just couldn’t miss the date. As part of the upcoming celebration, the brands have announced two products which are totally dedicated to the holiday—HP Guinness Sauce, designed by leading London brand consultancy Bulletproof, and limited edition Jameson bottle, created in collaboration with acclaimed designer Paul Daly.