Scarlett Johansson, a young and successful movie actress known also as a face of Mango and celebrity ambassador for Moët & Chandon Champagne (since 2009), starred in a series of commercial photographs that are part of the new brand’s romantic campaign.
Category Archive: News
In the season of presenting new fashion collections, Hermès is paying tribute to sustainability by creating a new fabulous addition to the brands rich heritage. The House re-imagines pieces of cloth and leather left over from creating bigger models as well as other flawed things by turning them into something incredibly cute and touching. The brand unveiled the ‘Petit h’ collection of jewelry and decorative accessories described as a series of “unidentified poetic objects,” which create a magic world of tiny miserable things that were given a chance to make a big impact.
Pepsi Max, the soda brand which has connected with the rap culture primarily through to its latest commercial featuring Snoop Dogg (still, Nike remains the most long-standing fan of this music style), has unveiled a new project created in collaboration with famous representatives of this movement. Ahead of Super Bowl XLV, Pepsi Max teamed up with a bunch of hip-hop and rap stars to develop new videos as part of the NFL Audible program.
THEY, the Amsterdam-based communications agency, introduce the latest collection of designer bottles for Zarb, their own-brand champagne. Following the successful launch of the champagne in the Netherlands in 2009, Zarb has also been introduced in Belgium, France, Asia, the United States and beyond.
It’s a jungle out there. And to tame it, ‘Gossip Girl’ actress Jessica Szohr sheds her inhibitions—and unleashes her inner lizard — in Costa Rica, wearing nothing but a pair of SoBe® Lifewater® skinsuits to launch new SoBe Lifewater with electrolytes. The sultry photo spread, the second installment of the SoBe Lifewater skinsuit series, will appear exclusively in the iconic Sports Illustrated Swimsuit Edition, which hits newsstands on February 15.
By Andrew Davison, a digital media and social marketing specialist at Ziggurat Brands, London
Augmented reality for those unaware is enhancing a real life view of something with additional, digitally generated input. Augmented reality in a passive form has been around for some time, with one of its first uses being to project the ‘first down’ lines on television broadcasts of American football. Recent advances in mobile internet technology have turned people’s smartphones into the gateway to this new reality and allowed users to have control over the enhancements. It is this development that has spawned a new wave of software and services.
Fergie becomes extremely seductive in a new Dr Pepper commercial for the upcoming Super Bowl XLV, slated for February 6. The soft drink brand, which invited spooky KISS to star in the last year’s advertising, now is focusing on sexual attraction. The music diva, who now got wavy dark brown locks and is wearing a gorgeous ‘vampire’ dress, promotes the famous Cherry Dr. Pepper soda and surprises her fans with a very complicated trick—in just a few seconds she knots a cherry stem in her mouth.