One of America’s most extravagant singers Gwen Stefani was appointed the face of L’Oréal Paris. This became known as the newly-appointed star was interviewed by People Magazine and expressed excitement about joining the list of stars representing the world-class cosmetics brand.
Category Archive: News
Diageo’s Johnnie Walker launched a massive advertising campaign in China revolving around the ‘Keep walking’ motto. The new promotional push dubbed ‘Yulu’ (or ‘Words of a Journey’), the brand’s largest ever effort of this kind on the market, sees 12 Chinese pioneers—including an artist, a real estate businessman, a fashion designer and a blogger—representing different areas of business and art and telling their inspirational life stories.
Diesel promotes its new underwear collection with super (‘stupid’) power. The brand, which did it big with its extravagant, but still very appealing ‘Be Stupid’ campaign last year, is going on doing crazy things with a serious face. Recently, it presented its Spring/Summer 2011 collection under the espionage theme (heavily employed by filmmakers and graphic story authors forty years ago), and now continues with another trend, which was popular in the 70-ies. Diesel created new bizarre characters with double-meaning names or just to present the flamboyant underwear in the Fresh & Bright Superheroes campaign.
The RobilantAssociati brand advisory & strategic design agency has developed an updated identity for Barilla‘s Mulino Bianco brand, which is a friend of the Italian families. The dream it has been interpreting over the years is that of presenting stories that are close to its consumers, endowed with a poetic component that draws one in and is aspirational, but at the same time credible and therefore now authentic.
Toyota is teaching web users an English grammar lesson and promotes its new Prius line at the same time. The automaker decided to leave all the technical talks behind and focus on debates revolving around making its name plural (now, since there will be more models in the range, this question should be resolved once and for ever). To gear up discussion, the brand commissioned the Saatchi & Saatchi agency to create something really catchy—and the creative team develop a nice video in a children educational song’s tone.