This festive season, beer brands are demonstrating their dedication to classical Christmas songs and creating their own modern versions of festive tunes. Grolsch has recently unveiled its own adaptation of the ‘Oh, Christmas Tree’ (‘O Tannenbaum’) carol—the best known version of which was  written in 1824 by Leipzig-based teacher Ernst Anschütz (the melody is an old folk tune). The beer brand created a video Christmas card, which features the Swingtop Philharmonic Orchestra playing the iconic melody on green bottles.

Dior has presented John Cameron Mitchell-directed short-film entitled ‘Lady Grey London’, the fourth and the last installment of the colour saga, which takes the viewers across the globe. The creators of the video decided to dedicate it to the grey colour because it crowns the traditional weather palette of the capital and is considered to be one of the emblematic colours of the fashion brand. Just as it is with the previous videos, the key character of the story is played by award-winning French actress Marion Cotillard.

Last week Google unveiled a new tool dubbed Google Earth Engine that serves as part of Google Earth Project. This tool is designed by the Internet giant in collaboration with NASA in order to track environmental changes on the basis of a huge amount of satellite imagery and data recorded in the past versus the latest data received. The project was unveiled during the climate talks in Cancun on December 02.

The Doritos brand and Microsoft today unveiled the much-anticipated, fully playable Xbox LIVE® Arcade game versions for the Xbox 360® video game and entertainment system from Microsoft of ‘Avatar Crash Course’ created by Jill Robertson of Raleigh, N.C., and ‘Harm’s Way’ created by Justin Carpenter of Ogden, Utah—the two finalists in the Doritos ‘Unlock Xbox’ challenge.

December is all about getting ready for Christmas and sharing gifts with the ones you love. While giving presents to each other is something men can do quite easily, sharing deep emotions is usually a much tougher thing. Taking this theme as the key one for its new marketing push, Johnnie Walker collaborated with the BBH NY agency to release a tongue-in-cheek spots exploring this purely male characteristic. “Say it without saying it,” encourages the tagline of the smart holiday campaign, which is rolling out on the brand’s website.