On November 24, the ck Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear stores unveiled a unique collaborative installation with artist Anthony Goicolea as the focus of each of the brands’ annual holiday window displays.
Category Archive: News
Since opening its first store in 1958, the global retailer IKEA has been continuously exploring the theme of interior design, both appealing and affordable. It has established itself as a leader in delivering smart solutions for middle class consumers who want their homes to be comfortable and even somewhat glamour, but have to stay within the limits of their salaries. This time, IKEA has teamed up with the Babelgum online television platform to launch the Inside Design: the Reality of Living with Style project, which saw four New York City designers competing to develop a room design on a $5,000 budget.
Bombay Sapphire is encouraging its fans to boost their imagination ahead of the winter holidays and later have their most unconventional ideas projected to the world. The iconic alcohol drink is inviting Facebook users to tap into the competition by submitting their unique concept on the dedicated tab, launched on the official FB hub of the brand.
The Swiss design agency allink.creative has created new packaging for the local ice-cream brand Fun Cornets. The decision to refresh overall look and feel of the brand was in line with the introduction of a new product recipe.
The old design that featured a typical 90’s look was extensively overhauled to meet more sophisticated expectations of today’s consumers in Switzerland.
Converse Inc. announced the launch of its first specialty retail store in Manhattan, opening just weeks after the company’s launch of their first-ever specialty retail store in the Newbury Street neighborhood of Boston. The new SoHo store located at 560 Broadway and Prince Streets will first welcome consumers on November 26.
Stocks Taylor Benson, one the UK’s pre-eminent own label packaging design agencies, has been working with Morrisons to redesign the retailer’s own label laundry range. Stocks Taylor Benson was appointed non-competitively in April 2010 off the back of their five-year ongoing relationship with Morrisons.
LG Portugal continues the hilarious award-winning project dubbed “Good Things Happen,” which was launched this spring. This is not a traditional advertising campaign focused on selling goods, it’s rather an attempt to evoke strong positive feelings and make people “think differently” and take new decisions, following their intuition and soul, not just cold calculus. The two previous films, “Moments” by Nuno Rocha, and “Something Good” by Rui Vieira—released in May and September correspondingly,—are now followed by a new meditative visual story “Orion House.”
Not so long ago Nespresso presented a series of tongue-in-cheek TV adverts with George Clooney and John Malkovich starring, and it already has more sophisticated and delightful things in store to please its consumers.
This time, the brand launched Nespresso N-Art campaign aimed at collaborating with modern artists to find innovative and inspiring ways for brand promotion. As part of this campaign, Nespresso invited Indian avant-gardist fashion designer Manish Arora to decorate its brand flagship store on Champs Elysees in Paris.