These days, November 16 through 20, Absolut Glimmer, a recently unveiled vodka is sponsoring an unprecendented event throughout the major social media popular with Latin Americans.

The show dubbed Escreva com a Luz (‘Light Writing’) runs on Twitter and Facebook every night from 9 till 10 pm. The contest organizers encourage all the consumers to come up with the right words for the light writing.

On November 9, adidas exclusively unveiled the new spring/summer 2011 Women’s TechFit™ collection at the spectacular Stadtbad Oderberger in Berlin. This very feminine TechFit™ apparel was developed in collaboration with the Staatsballett Berlin, which features the most recent adidas ambassador Alessandra Pasquali, together with some of the many ballerinas from this international ballet company.

Facebook unveils a new system of messaging, which is sure to be welcomed both by people who stand by emails and those who love chatting online and send text messages. Before the press conference, which took place on November 15 in San Francisco, online mass media was speculating about FB’s possible launch of so-called ‘Gmail Killer.’ But the long-rumoured service turned to be not the case—instead of the new e-mail platform, Mark Zuckerberg introduced “The New Messages” service, which unites virtually all the ways of modern communication (barring video and voice chats).

On November 11, Starbucks Coffee Company signed Memorandum Of Understanding (MOU) agreements with Yunnan Academy of Agricultural Science (YAAS) and People’s Government of Pu’er City, Yunnan Province. The company agreed to collaborate with the two governmental organizations to help local farmers promote responsible coffee-growing practices and develop localized high-quality coffee.

Electrolux has unveiled the best solution for those who prefer quiet cleaning—UltraSilencer DeLux vacuum cleaner,—and launched a retro styled funny campaign to promote the new addition to its domestic appliances portfolio among Canadian consumers. The new must-have of any household is the quietest vacuum cleaner ever being only 5 dB louder than normal conversation, and comes as the perfect choice for people who want to remove dust from their homes as noiselessly as possible.