On October 27, the 10th annual Avon Foundation for Women Gala honored exceptional women and men for their efforts to end breast cancer and violence against women. The event, held in New York City, has raised more than $20 million for Avon philanthropy in the decade since it launched. It was hosted by Reese Witherspoon, award-winning actress and Honorary Chair of the Avon Foundation for Women, and Andrea Jung, Chairman and CEO, Avon Products, Inc., with a special musical performance by Melissa Etheridge.
Category Archive: News
Dove Hair Care and award-winning actress and singer Idina Menzel invite America’s best glee clubs, choirs and groups of 3 to 10 musically-inclined friends to compete for their own brush with greatness. The «Dove Hair Care Brush with Greatness Sing4All» video contest will give one team a once-in-a-lifetime opportunity to perform the iconic Rodgers & Hammerstein song «My Favorite Things» live onstage at the Radio City Christmas Spectacular on December 28.
Hyundai Canada is promoting its environmentally friendly cars with a series of commercials, developed in an eco-minded way as well. Following its “Think Smart. Live Smart” philosophy, the auto manufacturer commissioned Toronto-based Innocean Worldwide Canada to develop ‘sustainable’ commercials for its Sonata Turbo, Tucson and Sonata Hybrid models. The result is really worth seeing.
Nike likes it when sport celebrities unveil their ‘emotional excruciation’ before public. Earlier this year, the sportswear brand released a commercial featuring Tiger Woods listening to his late father’s reproaches because of the golf star’s adultery affair, and now it presents the new LeBron James advert, in which the athlete asks people to tell him what to do.
McDonald’s and the Hispanic Scholarship Fund (HSF) join forces for the fourth consecutive year to present the McDonald’s® Steps for Success™ College Workshop in Los Angeles on November 13 at San Fernando High School. The free bilingual college workshop is open to high school students and their parents. The day’s activities include seminars on the college application process, applying for financial aid, and college scholarships, such as the RMHC®/HACER® Scholarship Program. The day concludes with a college fair featuring community colleges and four-year universities from the area.
As part of its marketing platform «8 years changes everything», Beam Global Spirits & Wine announced the launch of ‘Beamfire’ sweepstakes — an online competition that allows consumers to celebrate how much they’ve matured along with Jim Beam Black® over the last 8 years — and burn down their past by tossing the items and even the outdated thoughts into a virtual bonfire that burns at www.beamfire.com.