Heineken has joined the Beverage Industry Environmental Roundtable (BIER), a technical coalition of leading global beverage companies working together to advance the standing of the beverage industry in the realm of environmental stewardship.
Category Archive: News
Igor Aronov was named the winner of illy’s international photographic competition, “AuthentiCity— Revealing purity and authenticity in urban life,” which was held in collaboration with the NYC-based School of Visual Arts. He along with four other finalists, Matthew Baum, Caroline Shepard, Giselle Behrens and Carlos Alvarez Montero, took bespoke photo works, exploring the life of Big Apple, to the closing exhibition of the project, arranged during the New York City Wine & Food Festival on October 4–10.
It seems that the most effective way to promote a product is to add a ‘secret’ and ‘exclusive’ component to its image or promotion at least. This concept was employed in the recently launched ad campaign by Tiger Beer UK. The project developed by the Exposure agency and dubbed “Know The Not Known” is encouraging the UK residents of drinking age to get rewarded for being Internet-savvy and curious.
Doritos unveiled its highly anticipated collaboration with multi-award winning artist Rihanna. Through an augmented reality music experience that showcases the multiple facets of her personality and style, Doritos is debuting the special single, «Who’s That Chick?,» by David Guetta featuring Rihanna. To create a truly global scope, the experience at www.doritoslatenight.com also includes exclusive performances by a collection of additional recording artists from around the world.
Tesco’s US chain Fresh & Easy Neighborhood Market is introducing a new item, Deliciously Crunchy Plantain Crisps, proudly designed by the International Design Consultancy P&W. In Southwest regions of the world, plantains are a staple and are treated much like a potato, making this lightly salted crisp a great alternative to the ordinary potato chip.