adidas tips off the NBA season with all-new lightweight signature basketball shoes to make two of the league’s most dynamic players faster: Derrick Rose and Dwight Howard. Their first-ever signature shoes, Rose will run point for the Chicago Bulls in the adidas adiZero Rose and Howard will dominate the paint for the Orlando Magic in the adidas Beast.

At 12.8 ounces, adiZero Rose is the lightest signature basketball shoe adidas has ever created and its perfect blend of fit and lightweight materials help make the Bulls’ speedy All-Star point guard even faster. adidas Beast’s, in its turn, is remarkable for its tongue, which features a unique lacing system that allows you to pop it forward for casual wear or move it back and lace through the loops for a tight fit on the court. Rich stripes, folded edges and a mix of high gloss and matte finishes represent items you would find in Dwight’s closet. Both shoes include a mix of textiles and synthetics that help reduce weight and increase stability during cutting movements.

Image: adidas Beast

The adiZero Rose will launch in a black/red/white color on October 22 and will roll out in five different colors through February. The Beast will launch in a black/black/royal color on November 12 and will roll out in three additional colors through December. Both shoes will be exclusively sold at Foot Locker and Eastbay for MSRP $100.

Image: adiZero Rose

The shoes launch in conjunction with a new marketing campaign called “Fast Don’t Lie,” which stars the sport celebrities and “Slim Chin” played by Ken Jeong (“The Hangover”). Slim, a self-made billionaire and cheetah owner, attributes his life achievements to being fast—a trait that also brings results on the basketball court for Derrick Rose, Dwight Howard and basketball players across the globe. adidas launched a music video on youtube.com/adidasbasketball featuring the trio and launched an interactive video experience on October 20 on YouTube where users can play against Derrick Rose. The campaign continued with two television spots also launched that day.