Glenfiddich launched an inspiring new global advertising campaign— “One Day You Will”—as the brand continues to strengthen its position as the world’s favourite single malt. One Day You Will is part of a heavyweight integrated campaign which includes Relationship Marketing, digital, social media and PR. In a refreshing departure from ‘traditional’ single malt whisky advertising, the new campaign includes both lifestyle and tasting note executions accompanied by the line One Day You Will, a call-to-action encouraging consumers to make the most of life’s adventures.
Category Archive: News
Starbucks is serious about making recycling an integral part of its stores’ activity. “By 2015, we plan to have recycling available in all of our stores where we control waste collection and serve 25% of beverages in reusable cups,” stated the global coffee retailer last year, and now it is making small steps towards the huge goal. This summer, the brand hold the Betacup competition sourcing customer-generated ideas focused on reusable, recyclable or compostable cups, and this time the Starbucks is into nine-week tests of its recycling initiative in NYC.
“Would you have a drink with you?” This question has been already answered positively by Hugh Hefner and Julia Stiles in the ongoing Stoli Vodka advertising campaign, which now welcomes a new celebrity coming from the modern tech world. Twitter co-founder Biz Stone became the third person featured in new “Stoli Originals” prints and TV ads, released today, October 19.
Toyota launches Toyota Green Initiative, an environmental stewardship designed to empower Historically Black Colleges and Universities (HBCU) students and alumni on the benefits of adopting a sustainable lifestyle. The Toyota Green Initiative will provide multiple touch points to mobilize the collegiate audience to go green including a content-rich website www.ToyotaGreen.com and an HBCU campus tour.
During 2009, Holmes & Marchant was approached with a rather unusual brief: to simultaneously design a brand new product and redesign an old one. The client was Grossmith—a perfume brand that had been founded in 1835 and enjoyed almost two centuries of success, but that had closed down in the mid 1980s.
Young people in the UK have the chance to show off their artistic skills and design their own vehicle of the future in the 2010 Toyota Dream Car Art Contest. The competition, now in its fifth year, challenges children around the world to draw or paint their vision for the ultimate car of tomorrow. Toyota’s aim is to encourage creativity, interest in cars and an understanding of the role they play in people’s lives.