Kit Kat, one of the most successful brands produced by the Nestlé company, is celebrating its 75th birthday. The name of the iconic chocolate ‘fingers,’ approx. 540 of which are consumed every second around the globe (according to the Guinness Book of Records as of March 2010), dates back to the 17th century and originates from a London-based literary and political club called Kit Kat, the abbreviated name of pastry chef Christopher Catling, the owner of a pie shop where its meetings were held.

The manufacturer of Chunks so adored by new-wave artists and performers, Converse is here again to pay tribute to music by launching a set of new initiatives focused on giving aspiring and acclaimed musicians from around the world a chance to demonstrate their moments of musical greatness to a wide audience. In India the brand is ‘hunting’ for the Original Band to give it a stage, in the U.S. the iconic shoe has launched a project dubbed Converse Rubber Tracks to open a free community-based recording studio in Brooklyn for the bands of different kinds of music ranging from punk to hip-hop to indie pop to rockabilly, and in the UK it is gathering renowned musicians for new creative collaborations.

To help community organizations become more sustainable, Levi Strauss & Co. launches a $100,000 denim insulation fund, an initiative designed to reuse unwanted denim while keeping it out of landfills. The company will provide grants to organizations currently undergoing construction projects to offset the cost difference of using recycled denim insulation instead of conventional insulation.

Timberland believes it can help alleviate hunger, create jobs, protect wildlife and preserve the environment—all through the simple act of planting a tree, five million in five years. It’s a bold pledge in support of a bold vision. And although the notion is pretty simple, Timberland’s global reforestation program recognizes that success doesn’t come quite as easily as that.

IKEA UK is moving from kittens to kitchens—soon after the launch of its feline TV-ad, the global furniture and household goods retailer has released a gorgeous commercial based on Jona Lewie’s 1980-hit “You’ll Always Find Me In The Kitchen At Parties” refreshed by a promising UK group Man Like Me and remixed by producer Arthur Baker as the soundtrack of the advert. The new spot is all about kitchens of all kinds and styles, which are good for various parties, no matter how extravagant they might be.

AXE has kicked off a massive campaign revolving around the “Less female friends, More women” tagline for the new product, AXE Ex-Friend, launched on the South America market. This time, one of the most sexism-driven brands in the world is employing the theme of male and female friendship and is highlighting the highly debatable notion that girls are not for being friends with, but to sleep with.