McDonald’s Corporation celebrates with Ronald McDonald House Charities (RMHC) the opening of the world’s 300th Ronald McDonald House on September 29 in St. Louis, USA, on the campus of St. John’s Mercy Medical Center. Hundreds of families each year will now be able to refresh, relax and support each other at the House while their children are receiving life-saving treatment for conditions such as cancer, heart disease and birth defects.
Category Archive: News
Nike is going on promoting the urgent need for giving girls in developing countries more opportunities to get out of poverty. One of its initiatives, Girl Effect, is now being ‘refreshed’ with a new exciting video released. At this year’s Clinton Global Initiative conference (September 21-23), Nike, the recognized influencer in the area of social changes, unveiled its second inspirational spot for the program, encouraging more people to join in, donate and give girls in deprived communities a chance for improving their lives.
This year, Levi’s launched a series of new projects and creative partnerships revolving around the ‘labour’ theme as part of its campaign dubbed “We Are All Workers,” which was kicked off in early summer. Some of these initiatives—like opening printmaking shops—were new, and some emerged from the previous programs. The annual «Billy Reid Shindig» celebration, which was held in early June in Alabama, belongs to the second category.
Nike never misses a chance to get into big sport events: the new campaign by the brand has been kicked off to mark the launch of the new NFL season and pay tribute to those who make sport spectacular. The new promotional project, developed at Wieden+Kennedy Portland is revolving around the “Boom!” theme and features renowned athletes, school football teams and celebrities who starred in a series of 15-second spots.
Brown Forman announced the launch of its newly designed Herradura Tequila bottle that captures the essence and heritage of the brand name. In 2009, Brown Forman hired Hirst Pacific Ltd to assist in redesigning the bottle. The mission for Kenneth Hirst, president of Hirst Pacific Ltd, was to work in conjunction with the Brown Forman design team to develop a new Herradura bottle that would unify Herradura’s global markets, replacing the round bottle in Mexico and the square bottle in the USA.