Diesel promotes a collection of its new sneakers, which are “Not made for running. Great for kicking asses,” with a campaign that is all about butts and people who deserve to be punished for the things they do or say. Following its “Stupid” strategy, the brand launched a section on its website, featuring the new catalogue, videos, Twittas service, and online activity with kickable characters.
Category Archive: News
This summer, Philips and the renowned director/producer Ridley Scott launched a global filmmaker competition dubbed “Tell It Your Way” following its Cannes Lions award-winning short-film project “Parallel Lines.” The entrants were given a freedom of expression and could take up any theme they wanted, still there were two strict rules—there had to be the exact six-line dialogue as it was in the Parallel Lines films, plus the entries could last no longer than three minutes. Now, with the selection period being over, it’s time to announce the winners.
A survey commissioned by Bacardi® Limón™ Flavored Rum reveals the ins and outs of dating and flirtation behaviors, party attitudes and relationship tips. The brand has recently launched their fun and flirty “Where Will It Go?” campaign (which seems to be similar to the Carlsberg‘s one) and was interested in discovering the beliefs, attitudes and behaviors of modern day courting. In addition, it has joined with Brody “The Luv Coach” to give her expert opinion on the findings. 1,003 men and women, ages 21-34, were surveyed nationwide.