Calvin Klein Jeans and MTV kicked off the «Calvin Klein Jeans X» competition in select countries around the world. One lucky winner and a guest from each participating country will travel to and experience one of the biggest music events of the year—the 2010 MTV EMAs—taking place at the Caja Magica in Madrid.
Category Archive: News
Doritos Australia has eventually named the winner of its “Doritos Make an Ad, Make a Fortune” national contest, which started in May. For the second consecutive year, the brand in cooperation with the Sydney-based Clemenger BBDO agency was encouraging creative minds from all across the country to enter the competition and become rich by creating a funny 29-second ad about Doritos. This year’s winner, 21-year old Alex George, managed to win the heart of the judges and voters with his ‘Tasmanian’ commercial and received $30 as the prize for sharing a piece of his creativity with Australia.
Coty is calling for moves. To promote the new product, adidas Moves Pulse, the global fragrance and the iris creative agency presented a website, which also serves as a platform of the new contest, encouraging US high school students (13 years of age and over) to showcase their inspirational moves for a chance to win $15,000 for their High School and $1,000 of adidas gear for them and their team.
Campbell Soup is enlisting the power of NFL pros to create a game-winning strategy for dads who struggle for eating right and being active. To address this challenge, Super Bowl winners Tony Dungy and Jerome Bettis are teaming up to launch the Campbell’s Chunky soup “All Pro Dad” pledge, which encourages dads to make small changes that can make a big difference at home.
For some women shopping may become a real trouble when it comes to buying jeans—this piece of clothes usually doesn’t hug the waist, hips and bottom as perfectly as it should. Even if you manage to find the right pair that isn’t pulling or gaping, it might take you hours of wandering around the mall. Levi’s found a solution to the first problem by creating the Curve ID line especially for ladies, and eliminates the second one with the launch of a digital fitting room, which is available to internet-savvy consumers in 50 countries and in 20 languages.