Coty is calling for moves. To promote the new product, adidas Moves Pulse, the global fragrance and the iris creative agency presented a website, which also serves as a platform of the new contest, encouraging US high school students (13 years of age and over) to showcase their inspirational moves for a chance to win $15,000 for their High School and $1,000 of adidas gear for them and their team.

Starting September 15 through October 30, everybody who wants to display the flexibility and energy of their bodies, can upload short videos featuring the moves (sports, dance, juggling, party and so on, barring dangerous stunts, violent acts or anti-social behavior of any kind). The ultimate goal of the competition is to demonstrate that you really have this adidas Pulse and can become the icon of its ‘kinetic style.’ The videos are able to increase its ‘pulse’—the more ‘likes’ it gets on the website, the more ‘powerful’ it becomes.

The competition is split into several rounds, including selection of “the sweet 16” spots to compete as pairs, which will be later shortlisted to “elite eight” and then “final four” videos—eventually, on December 13, there will be named just one grand prize winner, which will receive 15k plus $1,000.00 adidas.com gift certificate. Theу finalists on each of the stages will be determined by public voting. Top 250 videos will each get a bottle of adidas Moves Pulse fragrances, the 16 finalists will receive five adidas Moves Pulse holiday gift sets for them and their team/squad members.

The contest will be also covered on the brand’s Facebook page, and its YouTube hub, which became the platform for hosting the submitted spots.