Hugo Create kicked off the 17th round of its global design contest, taking music as the basic theme for artists and illustrators to employ. The starting point of the previous ‘cycle’ (Motion of sound) was tunes as well, and this quite surprising that the brand has asked creatives to develop their works around music again since it never uses one theme for two times in a row.
Category Archive: News
Kraft Foods launched a worldwide initiative to celebrate play and fight world hunger. Through an app on Kraft Foods’ corporate Facebook page, the company is encouraging consumers to upload photos of people at play. And for each photo provided, Kraft Foods will donate five meals (up to 500,000) to the United Nations World Food Programme’s Fill the Cup campaign, which aims to feed more than 20 million children around the world who go to school hungry every day.
Red Bull, the energy drink brand, which is well-known for its extreme sports and music projects, is going on extending its Red Bull Bedroom Jam program oversees. The project, which originated in the UK three years ago and since then has been encouraging local rock musicians to demonstrate their talent first from their own bedrooms and later on the stage of the biggest music festivals of the country, eventually has arrived in Australia.
Clinique and Teen Vogue, the leading teen fashion magazine, are launching the second annual Clinique Fresh Faces Tour. The 13-city tour will travel to college campuses and select Nordstrom locations from September 14 through November 9 to inspire young women interested in fashion, beauty and publishing careers and educate them about how to break into these desirable industries.
IKEA USA announced the launch of The Life Improvement Project, a program designed to educate, inspire and empower people to improve their lives, as well as the lives of others in their community. The national program consists of a range of contests and activities, giving IKEA employees the opportunity to get further engaged in local community initiatives.
Absolut Vodka, which is well-known for its creative collaborations in Canada as well as around the globe, arranged a new event, Absolut St.Art, which took art outdoors, or, more preciously, to the upper sections of the nine-storey garage, turning the auto parking space in Toronto into an art gallery and an awesome party venue. Absolut teamed up with Vision|Co, which helped arrange the whole thing literally on the top level.