This summer, Converse encouraged Philippine youth to share their creativity with the brand and public. No, it wasn’t about crowsourcing ideas for another commercial or a concept for a new ad campaign, which is now very popular among other brands. The new initiative was completely traditional—the footwear brand collaborated with young creative minds to present a huge exhibition of artworks, crafted from converse shoes or inspired by them.

Image Courtesy: popazrael’s photostream on Flickr

The brand opened the venue on July 3 at Araneta Center, one of the most famous shopping areas of the country, tapping into Araneta Center’s 50th anniversary celebrations. The works, presented at the exhibition, were created by young amateur artists from local schools and colleges. The great collection of the sneaker-themed masterpieces included giant canvases and unprecedented installations, some of which, like Pegasneaker, were created from used footwear.

Image Courtesy: popazrael’s photostream on Flickr

The music by local amateur bands, which were performing live at the event all day long, greatly contributed to the festive atmosphere. View more the photos from the venue on a Flickr page to get a closer look at the installations.

Image Courtesy: popazrael’s photostream on Flickr

The Converse also invites sportswear fans to go to its Philippines Facebook page, if they want to stay tuned in the updates of the brand’s activity in this country and browse through a bunch of great shots from other creative events.

Image Courtesy: popazrael’s photostream on Flickr

Image Courtesy: popazrael’s photostream on Flickr