Kimberly-Clark’s Huggies® announced it has awarded its first-ever MomInspired™ grants to 12 entrepreneurial moms to help fund and resource their innovative, real-world product ideas. Launched earlier this year, the Huggies MomInspired Grant Program was created to provide the resources and seed capital for moms to either turn their great ideas inspired by personal motherhood experiences into successful businesses or help take their existing businesses to the next level.

Every culture has its unique traditions of conquering a woman’s heart. AXE teamed up with the Funny or Die website to find it out what helps win ladies in different parts of the world. Two guys, Trey and Julius, embarked on a long global journey to participate  in a number of bizarre challenges, which are dating back to the Middle Ages or even earlier periods. The guys had a really tough time during the tests, and now their adventures are showcased in a series of 3-minute episodes under one title “World’s Manliest Rituals.”

By Alex Sanders, Head of Design at Kyp Plc for Popsop

I went to a seminar this week that was analysing how digital activities and traditional direct mail relate to each other in the real world. There were two exciting case studies I was intrigued by. One was a piece by GGRP created by Grey Vancouver and the other by Razorfish for Audi. Intelligent creative that demonstrated clearly that there is absolutely no doubt that digital has revolutionised the way we engage with consumers offline. Cool stuff.

Gap is supporting America’s school lunch programs one bag at a time with its limited edition collection of FEED USA bags, part of FEED Projects’ US -focused program to support nutrition in America’s schools. Working together with FEED Projects founders Lauren Bush and Ellen Gustafson, Gap will donate $5 for every FEED USA bag sold to help improve food and nutrition education for more than 76 million school children through the National School Lunch Program.

Recently, Adidas invited the fans of its footwear to come to their Mega Diner and have a nice ‘sneaker’ meal. A similar idea became the basis of Nike’s new project, which was also ‘turning clothes into food’. Ahead of the MFNW 2010 music festival launched in Portland last Saturday, the iconic brand, which supported the event, teamed up with Bo Kwon, the owner of Koi Fusion, one of the first food trucks in the city, to treat customers to something very special.

Grey Goose vodka, in partnership with Chopard, created of an exclusive limited edition bottle stopper to celebrate the jeweller’s 150th Anniversary. Designed to decorate a magnum-sized bottle of Grey Goose vodka, the bottle stopper—aptly named “Elegance”—received its world premiere at an exclusive event at the 63rd Cannes Film Festival in May and is currently available at luxury Paris liquor stores Lafayette Gourmet, Lavinia and La Grande Epicerie. “Elegance” is also coming to selected events being held worldwide as part of Chopard’s anniversary celebrations.

This fall, Campari’s SKYY Blue Vodka RTD range got a new ‘outfit,’ designed by the Sydney-based graphic design agency The Saltmine, which won the business in a competitive pitch. The label designs are clear, creating a crisp effect against the brand’s iconic blue glass bottle. They also highlight the product’s USP of being triple filtered and quadruple distilled, producing less sweetness and fizz to appeal to a more unisex target than other RTDs.